Money doesn't have to equal quality, lets just agree on that. You do your homework, read into the tests & experiences of others before you, and then make an educated decision. If you are bold enough, be the first to purchase an item without reviews and then be the one who enlightens those who may or may not purchase them later. There are many companies who produce this stuff, Koni and GC are just the ones everyone always Copy and Pastes from the past, even though their may be options that cost the same or cheaper but better quality and performance. Either way, educate yourself to the best of your abilities then ask for help, and after that you can make a purchase. As the saying goes "Measure twice, cut once". Now go at it!