I consider rice to be pretty much anything that looks like it would fit in with the Fast and furious movies (big body kits, putting stickers of all your "sponsors on the doors, underglow, altezzas) and things that dont really serve a function like big fake hood scoops, huge spoilers on DD's, or when people cheap out and never finish cars and leave them with unpainted body kits for years or kits that obviously dont fit correctly on the car.